
What is a HODL House?
HODL House was born when founder Bryan Jones, after leading a traditional architecture practice for 25 years, recognized how the fiat system increasingly constrained architectural excellence. Despite creating exceptional custom homes, he witnessed banking requirements and market trends forcing compromises in quality and individuality.
Inspired by Bitcoin's return to sound money principles, Bryan launched HODL House as a sister company to Jones Pierce Architects operating on Bitcoin standards. We combine deep architectural expertise with sound money philosophy to create homes that hold their value and meaning over time.
Our Story
Our Mission
We believe architecture should be as sound as your money. Our mission is to help the Bitcoin community transition from temporary living situations to permanent, personalized spaces that reflect their values and secure their future.
As Bitcoin adoption grows, we're preparing for a renaissance in personal architecture where quality, durability, and individuality once again take precedence.

What is a HODL House?

What is a HODL House?
Our Mission
We believe architecture should be as sound as your money. Our mission is to help the Bitcoin community transition from temporary living situations to permanent, personalized spaces that reflect their values and secure their future.
As Bitcoin adoption grows, we're preparing for a renaissance in personal architecture where quality, durability, and individuality once again take precedence.
Our Story
HODL House was born when founder Bryan Jones, after leading a traditional architecture practice for 25 years, recognized how the fiat system increasingly constrained architectural excellence. Despite creating exceptional custom homes, he witnessed banking requirements and market trends forcing compromises in quality and individuality.
Inspired by Bitcoin's return to sound money principles, Bryan launched HODL House as a sister company to Jones Pierce Architects operating on Bitcoin standards. We combine deep architectural expertise with sound money philosophy to create homes that hold their value and meaning over time.
HODL House was born when founder Bryan Jones, after leading a traditional architecture practice for 25 years, recognized how the fiat system increasingly constrained architectural excellence. Despite creating exceptional custom homes, he witnessed banking requirements and market trends forcing compromises in quality and individuality.
Inspired by Bitcoin's return to sound money principles, Bryan launched HODL House as a sister company to Jones Pierce Architects operating on Bitcoin standards. We combine deep architectural expertise with sound money philosophy to create homes that hold their value and meaning over time.
Our Mission
We believe architecture should be as sound as your money. Our mission is to help the Bitcoin community transition from temporary living situations to permanent, personalized spaces that reflect their values and secure their future.
As Bitcoin adoption grows, we're preparing for a renaissance in personal architecture where quality, durability, and individuality once again take precedence.
Our Story
The HODL House Approach
Our process differs fundamentally from conventional architecture. While traditional firms design within fiat constraints, we create homes liberated from artificial limitations.
Our milestone-based approach ensures that decisions happen in the proper sequence, preventing costly mistakes and regrets. We maintain lifetime relationships with both clients and their homes:
-
Monitoring performance over time
-
Planning for evolving uses
-
Helping your home adapt as your life changes
-
Creating true generational assets rather than temporary shelters
The HODL House
Approach
Our process differs fundamentally from conventional architecture. While traditional firms design within fiat constraints, we create homes liberated from artificial limitations.
Our milestone-based approach ensures that decisions happen in the proper sequence, preventing costly mistakes and regrets. We maintain lifetime relationships with both clients and their homes:
-
Monitoring performance over time
-
Planning for evolving uses
-
Helping your home adapt as your life changes
-
Creating true generational assets rather than temporary shelters
Architecture of Sound Money
Bitcoin hasn't just revolutionized finance—it's inspiring a new approach to architecture. At HODL House, we design spaces that embody the same principles that make Bitcoin revolutionary:
SCARCITY
Thoughtful, efficient designs that maximize value without wasted space
DURABILITY
Materials and construction methods that stand the test of time
DECENTRALIZATION
Homes that provide greater self-sufficiency and resilience
VALUE CREATION
Architecture that appreciates rather than depreciates
Your home shouldn't be a liability confined by fiat limitations—it should be an asset worth HODLing for generations.
Your home shouldn't be a liability confined by fiat limitations—it should be an asset worth HODLing for generations.
Architecture of
Sound Money
Bitcoin hasn't just revolutionized finance—it's inspiring a new approach to architecture. At HODL House, we design spaces that embody the same principles that make Bitcoin revolutionary:
SCARCITY
Thoughtful, efficient designs that maximize value without wasted space
DURABILITY
Materials and construction methods that stand the test of time
DECENTRALIZATION
Homes that provide greater self-sufficiency and resilience
VALUE CREATION
Architecture that appreciates rather than depreciates
WARNING!
- PERSONAL CUSTOM DESIGN IS NOT FOR EVERONE -
OUR IDEAL CLIENTS...
Value sovereignty and reject cookie-cutter solutions
Trade assets for personal architecture rather than relying on bank loans
Consider full lifecycle costs, not just construction expenses
Appreciate how sound money principles translate to physical spaces
Commit to a deliberate, thoughtful design process
WARNING!
- PERSONAL CUSTOM DESIGN IS NOT FOR EVERONE -
OUR IDEAL CLIENTS...
-
Value sovereignty and reject cookie-cutter solutions
-
Trade assets for personal architecture rather than relying on bank loans
-
Consider full lifecycle costs, not just construction expenses
-
Appreciate how sound money principles translate to physical spaces
-
Commit to a deliberate, thoughtful design process
WARNING!
PERSONAL CUSTOM DESIGN IS NOT FOR EVERONE.
OUR IDEAL CLIENTS...
-
Value sovereignty and reject cookie-cutter solutions
-
Trade assets for personal architecture rather than relying on bank loans
-
Consider full lifecycle costs, not just construction expenses
-
Appreciate how sound money principles translate to physical spaces
-
Commit to a deliberate, thoughtful design process
The HODL House Approach
Our process differs fundamentally from conventional architecture. While traditional firms design within fiat constraints, we create homes liberated from artificial limitations.
Our milestone-based approach ensures that decisions happen in the proper sequence, preventing costly mistakes and regrets. We maintain lifetime relationships with both clients and their homes:
-
Monitoring performance over time
-
Planning for evolving uses
-
Helping your home adapt as your life changes
-
Creating true generational assets rather than temporary shelters
Architecture of Sound Money
Bitcoin hasn't just revolutionized finance—it's inspiring a new approach to architecture. At HODL House, we design spaces that embody the same principles that make Bitcoin revolutionary:
SCARCITY
DURABILITY
DECENTRALIZATION
VALUE CREATION
Thoughtful, efficient designs that maximize value without wasted space
Materials and construction methods that stand the test of time
Homes that provide greater self-sufficiency and resilience
Architecture that appreciates rather than depreciates
Your home shouldn't be a liability confined by fiat limitations—it should be an asset worth HODLing for generations.
Our Guiding Principles
AUTHENTIC LIVING PATTERNS
Good architecture aligns life patterns with the attributes of a particular site. We begin by discovering how you aspirationally want to live—not how mass-market housing assumes you should. Your authentic patterns become the blueprint for a site search and guide every design decision.
LOW-TIME PREFERENCE DESIGN
Like Bitcoin's monetary policy, our architectural approach prioritizes long-term value over short-term gains. We consider:
-
Total lifetime costs, not just initial construction
-
Adaptability as your needs evolve
-
Multi-generational utility and transferability
-
Energy efficiency and maintenance requirements
BITCOIN CYCLE ALIGNMENT
Strategic timing matters in both Bitcoin and building. Our process helps you decide:
-
When to acquire land based on market conditions
-
Optimal timing for design and construction phases
-
How to potentially create additional value through market cycles
-
Ways to preserve capital during bear markets while preparing for bull market opportunities
QUALITY OVER QUANTITY
We don't chase square footage or focus on banking checklists. By stacking functions efficiently, we create homes that deliver more with less—focusing on quality, durability, and purpose.
Our Guiding Principles
AUTHENTIC LIVING PATTERNS
Good architecture aligns life patterns with the attributes of a particular site. We begin by discovering how you aspirationally want to live—not how mass-market housing assumes you should. Your authentic patterns become the blueprint for a site search and guide every design decision.
LOW-TIME PREFERENCE DESIGN
Like Bitcoin's monetary policy, our architectural approach prioritizes long-term value over short-term gains. We consider:
-
Total lifetime costs, not just initial construction
-
Adaptability as your needs evolve
-
Multi-generational utility and transferability
-
Energy efficiency and maintenance requirements
BITCOIN CYCLE ALIGNMENT
Strategic timing matters in both Bitcoin and building. Our process helps you decide:
-
When to acquire land based on market conditions
-
Optimal timing for design and construction phases
-
How to potentially create additional value through market cycles
-
Ways to preserve capital during bear markets while preparing for bull market opportunities
QUALITY OVER QUANTITY
We don't chase square footage or focus on banking checklists. By stacking functions efficiently, we create homes that deliver more with less—focusing on quality, durability, and purpose.
Our Guiding Principles
AUTHENTIC LIVING PATTERNS
Good architecture aligns life patterns with the attributes of a particular site. We begin by discovering how you aspirationally want to live—not how mass-market housing assumes you should. Your authentic patterns become the blueprint for a site search and guide every design decision.
LOW-TIME PREFERENCE DESIGN
Like Bitcoin's monetary policy, our architectural approach prioritizes long-term value over short-term gains. We consider:
-
Total lifetime costs, not just initial construction
-
Adaptability as your needs evolve
-
Multi-generational utility and transferability
-
Energy efficiency and maintenance requirements
BITCOIN CYCLE ALIGNMENT
Strategic timing matters in both Bitcoin and building. Our process helps you decide:
-
When to acquire land based on market conditions
-
Optimal timing for design and construction phases
-
How to potentially create additional value through market cycles
-
Ways to preserve capital during bear markets while preparing for bull market opportunities
QUALITY OVER QUANTITY
We don't chase square footage or focus on banking checklists. By stacking functions efficiently, we create homes that deliver more with less—focusing on quality, durability, and purpose.
Our Team
The talented people behind HODL House who care as much as you do.

BRYAN JONES
Architect with 30 years of experience creating custom homes. I started my journey toward Bitcoin maximalism in 2021. Combines traditional architectural expertise with sound money principles.

CONNOR SMITH
An Architecture graduate from Kennesaw State University, specializing in sustainable building technologies and innovative structural solutions.

WALDEN JONES
Georgia Tech Architecture graduate with expertise in computational design and natural building materials. Avid rock climber who brings insights from natural structures into architectural practice.

CAYLEIGH NELSON
Georgia Tech-trained architect with an exceptional eye for design details and interior spaces that enhance daily living.
Special thanks to @thebitcoinyogi Jon Gordon for his contributions to our Bitcoin philosophy at HODL House. Founder of Satoshi Health Advisors, Jon helps businesses integrate a bitcoin strategy.
The talented people behind HODL House who care as much as you do.
Special thanks to @thebitcoinyogi Jon Gordon for his contributions to our Bitcoin philosophy at HODL House. Founder of Satoshi Health Advisors, Jon helps businesses integrate a bitcoin strategy.
Our Team

BRYAN JONES
Architect with 30 years of experience creating custom homes. I started my journey toward Bitcoin maximalism in 2021. Combines traditional architectural expertise with sound money principles.

CONNOR SMITH
An Architecture graduate from Kennesaw State University, specializing in sustainable building technologies and innovative structural solutions.

WALDEN JONES
Georgia Tech Architecture graduate with expertise in computational design and natural building materials. Avid rock climber who brings insights from natural structures into architectural practice.

CAYLEIGH NELSON
Georgia Tech-trained architect with an exceptional eye for design details and interior spaces that enhance daily living.
The talented people behind HODL House who care as much as you do.
Our Team

BRYAN JONES
Architect with 30 years of experience creating custom homes. I started my journey toward Bitcoin maximalism in 2021. Combines traditional architectural expertise with sound money principles.

CONNOR SMITH
An Architecture graduate from Kennesaw State University, specializing in sustainable building technologies and innovative structural solutions.

WALDEN JONES
Georgia Tech Architecture graduate with expertise in computational design and natural building materials. Avid rock climber who brings insights from natural structures into architectural practice.

CAYLEIGH NELSON
Georgia Tech-trained architect with an exceptional eye for design details and interior spaces that enhance daily living.
Special thanks to @thebitcoinyogi
Jon Gordon for his contributions to our Bitcoin philosophy at HODL House. Founder of Satoshi Health Advisors, Jon helps businesses integrate a bitcoin strategy.
Read more about HODL House through
our Foundational Essays
Ready to Build a Home Worth HODLing?
If you value long-term thinking and architecture that appreciates over time, let's start your journey. We carefully select clients who align with our philosophy and are prepared to invest in quality over compromise.
Read more about HODL House through
our Foundational Essays
Ready to Build a Home Worth HODLing?
If you value long-term thinking and architecture that appreciates over time, let's start your journey. We carefully select clients who align with our philosophy and are prepared to invest in quality over compromise.
_edited.png)
INFO
Privacy Policy
Terms and Conditions
400 Plasters Ave. NE, Suite 225,
Atlanta GA 30324
SITE NAVIGATION
INFO
Privacy Policy
Terms and Conditions
400 Plasters Ave. NE, Suite 225,
Atlanta GA 30324
SITE NAVIGATION
FOLLOW US
_edited.png)
_edited.png)
INFO
Privacy Policy
Terms and Conditions
400 Plasters Ave. NE, Suite 225,
Atlanta GA 30324
SITE NAVIGATION
FOLLOW US